Gronroos, Christian
Service management and marketing : customer management in service competition / Christian Grönroos. - Chichester : John Wiley & Sons, Ltd, 2007
. - X, 483 p. : il. ; 23 cm
9780470028629
Relações interpessoais / Marketing de serviços /
658.8/GRO/SER
658.8/GRO/SER
Service management and marketing : customer management in service competition / Christian Grönroos. - Chichester : John Wiley & Sons, Ltd, 2007
. - X, 483 p. : il. ; 23 cm
9780470028629
Relações interpessoais / Marketing de serviços /
658.8/GRO/SER
658.8/GRO/SER