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Marketing de serviços [Monografia] / Alexandre Luzzi las CasasPublication: São Paulo : Atlas, 1991Description: 163 p. : il. ; 24 cmAvailability: Items available for loan: Biblioteca da ESTiG-IPBCall number: 658.8/CAS/MAR (1).

2.
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O marketing da distribuição : aplicação ao ponto de venda [Monografia] / J. Jallais, J. Orsoni, A. Fady ; trad. Maria do Céu Pedreno, João SargaçoPublication: [Lisboa] : Zénite, 1993Description: 416 p. : il. ; 24 cmAvailability: Items available for loan: Biblioteca da ESTiG-IPBCall number: N/C 658.8-2/JAL/MAR (1).

3.
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O marketing da distribuição : aplicação ao ponto de venda [Monografia] / J. Jallais, J. Orsoni, A. Fady ; trad. Maria do Céu Pedreno, João SargaçoPublication: [Lisboa] : Zénite, 1993Description: 416 p. : il. ; 24 cmAvailability: Items available for loan: Biblioteca da ESTiG-IPBCall number: 658.8-3/JAL/MAR (1).

4.
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Service management and marketing : a customer relationship management approach [Monografia] / Christian GronroosPublication: Chichester : John Wiley, cop. 2000Description: X, 394 p. : il. ; 25 cmAvailability: Items available for loan: Biblioteca da EsACT-IPBCall number: 658.8/GRO/SER (1).

5.
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Marketing de serviços : para pessoas que odeiam vender [Monografia] / Rick Crandall ; tradução de Maria Cláudia RattoPublication: São Paulo : Makron Books, cop. 2000Description: VII, 311 p. : il. ; 24 cmAvailability: Items available for loan: Biblioteca da EsACT-IPBCall number: 658.8-1/CRA/MAR (1).

6.
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Marketing for hospitality and tourism [Monografia] / Philip Kotler, John Bowen, James MakensPublication: Upper Saddle River : Prentice Hall, cop. 1999Description: XV, 800 p. : il. ; 26 cmAvailability: Items available for loan: Biblioteca da EsACT-IPBCall number: 658.8-1/KOT/MAR (1).

7.
Marketing for hospitality and tourism [Monografia] / Philip Kotler, John Bowen , James MakensPublication: Upper Saddle River : Prentice Hall, cop.1999Description: XV, 800 p. : il. ; 26 cmAvailability: Items available for loan: Biblioteca da EsACT-IPBCall number: 658.8/KOT/MAR (1).

8.
O marketing das instituições de ensino superior : o caso da universidade da Beira Interior [Tese/Dissertação/Relatório ] / Helena Maria Baptista AlvesPublication: Covilhã : Universidade da Beira Interior, 1998Description: VIII, 150 p. : il. ; 30 cmAvailability: Items available for reference: Biblioteca da ESA-IPB Not for loanCall number: C10-TESE-12 (1). :

9.
Marketing das instituições de ensino superior público : o caso português [Tese/Dissertação/Relatório ] / Luísa Margarida Barata LopesPublication: Braga : Universidade do Minho, 2002Description: 151, [7] f. : il. ; 30 cmAvailability: Items available for reference: Biblioteca da ESA-IPB Not for loanCall number: C10-TESE-14 (1). :

10.
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Marketing de serviços públicos [Monografia] / João F. ProençaPublication: Lisboa : Escolar, 2008Description: 226 p. : il. ; 24 cm + 2 CDAvailability: Items available for loan: Biblioteca da ESA-IPBCall number: E70-1 (1), Biblioteca da EsACT-IPBCall number: 658.8/PRO/MAR (1).

11.
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Marketing de Serviços: a empresa com foco no cliente [Monografia] / Valarie A. Zeithaml / Mary Jo Bitner / Dwayne D. Gremler ; Traduzido por Felix José NonnenmacherPublication: Bookman, 2011, Porto AlegreDescription: 756 p. : il. ; 28 cmAvailability: Items available for loan: Biblioteca da EsACT-IPBCall number: 658.8/ZEI/MAR (1).

12.
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Service management and marketing [Monografia] : customer management in service competition / Christian GrönroosPublication: Chichester : John Wiley & Sons, Ltd, 2007Description: X, 483 p. : il. ; 23 cmAvailability: Items available for loan: Biblioteca da EsACT-IPBCall number: 658.8/GRO/SER (2).

13.
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Essentíals of services marketing [Monografia] / Jochen Wirtz / Christopher LovelockPublication: Harlow : Pearson Education, 2018Description: xxxii, 670 p. : il. ; 28 cmAvailability: Items available for loan: Biblioteca da EsACT-IPBCall number: 658.8/WIR/ESS (1).

14.
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Services marketing : People, Technology, Strategy [Monografia] / Jochen Wirtz / Christopher LovelockPublication: New Jersey : World Scientific, 2022Description: XVII, 665 p. : il. ; 28 cmAvailability: Items available for loan: Biblioteca da EsACT-IPBCall number: 658.8/WIR/SER (1).

15.
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Service management and marketing [Monografia] : managing the service profit logic / Christian GrönroosPublication: Chichester : John Wiley & Sons, 2015Description: IX, 522 p. : il. ; 24 cmAvailability: Items available for loan: Biblioteca da EsACT-IPBCall number: 658.8/SER/GRO (1).